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  • From Hype to Heist: Understanding and Avoiding Influencer Rug Pulls

From Hype to Heist: Understanding and Avoiding Influencer Rug Pulls

Curriculum

  • 7 Sections
  • 21 Lessons
  • Lifetime
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  • Understanding the Rug Pull Playbook
    Exploring the anatomy of influencer rug pulls reveals the deceptive strategies used to exploit investor trust and manipulate markets. Understanding these tactics lays the foundation for developing the skills necessary to recognize and avoid scams.
    3
    • 1.1
      What is a rug pull?
    • 1.2
      The psychology of FOMO and influencer worship
    • 1.3
      Case studies of the biggest influencer rug pulls
  • Phase 1 – The Setup
    The setup phase highlights the importance of targeting the right audience and leveraging hype-building strategies, often using fake partnerships and buzzwords to create an illusion of credibility. Recognizing these tactics is crucial for identifying potential risks before investing.
    3
    • 2.1
      Finding the right target audience
    • 2.2
      Hype-building strategies: fake partnerships, buzzwords, and manufactured scarcity
    • 2.3
      Insider sniping: how team members get in early at near-zero cost
  • Phase 2 – The Pump
    The pump phase focuses on the aggressive marketing techniques employed through platforms like TikTok, Twitter, and YouTube, where influencers generate excitement around projects. Understanding the role of social proof, including fake followers and orchestrated buy pressure, is essential for discerning genuine opportunities from manipulated ones.
    3
    • 3.1
      Strategic marketing: TikTok, Twitter, and YouTube shilling
    • 3.2
      Leveraging social proof: fake followers, bot engagement, and celebrity endorsements
    • 3.3
      Price manipulation tactics: wash trading and orchestrated buy pressure
  • Phase 3 – The Dump
    The dump phase unveils the exit strategies used by insiders, such as liquidity events and different approaches to selling off assets. Learning to identify these patterns equips investors with the foresight to avoid falling victim to orchestrated scams.
    3
    • 4.1
      When the insiders sell: identifying liquidity events
    • 4.2
      The slow rug vs. the hard rug: different exit strategies
    • 4.3
      Classic excuses and damage control tactics after the rug
  • How to Spot and Avoid Influencer Rug Pulls
    Examining how to spot and avoid influencer rug pulls involves recognizing red flags in tokenomics and team structures. Understanding how to analyze blockchain transactions for insider activity empowers investors to make informed decisions and minimize risk.
    3
    • 5.1
      Red flags in tokenomics and team structures
    • 5.2
      How to analyze blockchain transactions for insider activity
    • 5.3
      The role of regulators and legal gray areas
  • Case Study Deep Dive
    A forensic breakdown of past influencer rug pulls offers valuable lessons through case studies, showcasing the tactics used and the impact on investors. Learning from these real-world examples enhances awareness and equips individuals with the knowledge needed to navigate the crypto landscape safely.
    3
    • 6.1
      A breakdown of past influencer rug pulls
    • 6.2
      On-chain evidence of pre-planned exits
    • 6.3
      Lessons learned from each case
  • Protecting Yourself and Others
    Fostering a scam-resistant mindset involves educating others about the risks and developing strategies to verify project legitimacy. Building a community of informed investors contributes to a collective vigilance that strengthens defenses against deception.
    3
    • 7.1
      Research methods to verify legitimacy
    • 7.2
      Tools and websites for tracking insider movements
    • 7.3
      How to educate others and build a scam-resistant mindset
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Hype-building strategies: fake partnerships, buzzwords, and manufactured scarcity
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Strategic marketing: TikTok, Twitter, and YouTube shilling
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